Amazon, Walmart, Costco, Grainger, McMaster Carr are so dominant that every B2B company must offer a baseline product search experience to meet user expectations. Online catalogs with faceted search meet that user expectation by providing a best-in-class product search experience that can take the user to a quote cart or shopping cart.
Today, many B2B companies have their websites packed with PDF catalogs requiring the user to download and sift through hundreds of pages to locate specifications or drawings for one or two SKUs.
We help industrial companies integrate online catalogs into their website, allowing users to search by product attribute and drill down to the SKUs of interest. This new and improved product search experience invariably increases website conversions, whether phone calls, quote requests or transactions.