Many businesses have technical products where sales are constrained by the technical support required to assist customers in product selection. Product configurators can solve this problem by building product logic into a custom web application. Rather than technical knowledge residing with a few individuals, a product configurator serves as a customer facing or sales facing web application with a series of inputs that take the user to a variety of outputs customizable to a client’s business requirements. Example outputs might include a smart part number, CAD file or transacting via shopping cart.
Product configurators can be a huge productivity tool for quoting/estimating constraints and for the mobile salesforce looking to add value during customer conversations.
In short, product configurators institutionalize product knowledge by building product logic into a web application and making it accessible to those that need it most.