Search Engine Optimization (SEO) for B2B Companies
The savvy marketer knows engaging in search engine optimization is an essential component of an overall digital strategy. When the term SEO is used, it generally refers to natural or organic listings found on the search engine results page. These natural or organic listings are below the links labeled Sponsored which are pay-per-click ads. While organic listings are important, it’s important to view SEO in a more holistic manner.
The SEO effort requires rich content, an SEO-friendly website platform and basic information architecture so that, as Google crawls your website and applies their 200+ factor algorithm to your website content, they find information in an organized manner so that your company ranks organically for keywords of importance. This is critical because 83% of searchers never make it past page one of the search engine results page.
Although SEO is a long-term endeavor and requires effort from both the client and SEO firm, it’s critical because about approximately two-thirds of search queries result in an organic click.
A Holistic B2B SEO Strategy
Our SEO services place organic rankings in the proper perspective by focusing on the following components of the digital strategy:
Data-driven guidance through analytics and website monitoring tools
It’s important to note that a website is never complete. It should be viewed as an evolving digital asset that accelerates the sales cycle. Furthermore, investments in a digital strategy should be commensurate with the investment in a top flight salesperson. After all, the website should be the best representation of your company’s value proposition and capabilities by trumpeting a customer-centric, compelling message. A solid SEO plan helps to build a high-performing web presence by incorporating a holistic view of content, search marketing strategies, channels, conversion improvement and monitoring tools.