Digital Strategy is the idea of transforming your business from its current state to a better future state by using technology to streamline workflows and facilitate commerce by removing friction. We encourage clients to focus on 3 distinct opportunities to pursue: lead generation, sales acceleration and productivity tools. Although non-technical leaders may be intimidated by the prospect of building a digital roadmap, it’s really about priority ranking opportunities to create business outcomes through technology. 100% of businesses have constraints to commerce or friction in the customer experience. A smart digital strategy can be a gamechanger to those willing to think differently about their business.