“Digital transformation involves a change in leadership, different thinking, the encouragement of innovation and new business models, incorporating digitization of assets and an increased use of technology to improve the experience of your organization’s employees, customers, suppliers, partners and stakeholders.”
In short, digital transformation is considering how digital technologies can improve productivity, workflows and accessibility to information. What does that look like? It will look different for every company depending upon their priorities, but examples include replacing a legacy system with a web-based solution, transitioning to digital marketing from conventional marketing and leveraging technology to streamline workflows and improve internal and external customer experience.
Digital Transformation considers the essential mission of the enterprise, the underlying activities supporting it and determining how digital technologies can affect positive change. In some instances, it might begin with the acknowledgement that access to information is a competitive advantage and, by making information more readily available to customers, team members, partners or resellers digitally, the enterprise can achieve wins on multiple fronts. It may mean reviewing how an internal or external customer makes routine, repetitive tasks of customer service or engineering and building a solution the automates the delivery through a portal or web-based reporting tool.
Digital Transformation is the process of advancing the organization by employing digital technologies in the shrewdest way possible. We encourage organizations to think through their largest opportunities relative to lead generation, sales acceleration and productivity tools and then stack rank priorities based upon return-on-investment (ROI) to the enterprise.