eCommerce is the ideal sales channel for catalog products and can complement traditional selling channels like direct sales, independent reps and outbound telesales. Whether selling through distribution or direct to end users, eCommerce reduces order entry costs while enabling customers to transact 24/7. For smaller customers that cannot justify the cost of sales associated with an assigned channel, directing them to eCommerce is a great option.
With the support of my technology partners, I’ve helped industrial B2B clients deliver a best-in-class digital buying experience at a fraction of the cost of alternative enterprise level solutions. Clients that work with me typically experience the following common results:
SEO friendly product catalog pages indexed in the search engines
A product search and select experience similar to Amazon
Unprecedented lead generation
For companies whose products and services don’t lend themselves to eCommerce, it’s important to remember that all companies can leverage their web presence to accelerate the sales process regardless of whether their products are web-transactable or not.