All engines need fuel, and lead generation is what fuels The Sales Engine℠. Many B2B companies continue to engage in tired, low impact lead generation activities based upon historical decision making rather than considering their opportunity cost. An openness to opportunity cost will result in redirecting resources to more productive lead generation and marketing investments.
We teach clients how to implement high impact lead generation such as content marketing, social selling and search marketing. High impact lead generation generates real ROI and keeps the sales pipelines flowing with high quality opportunities.