The Sales Toolbox house assets that salespeople use to advance conversations depending upon the unique buyer personas they interact with. Assets include your message, website, demos, white papers, case studies, industry insights, content or presentations and sales decks.
Smart salespeople understand their prospect’s objections and pull the most relevant assets from The Sales Toolbox for maximum impact.
Failure to have a growing Sales Toolbox indicates a lack of understanding of what’s required to succeed in today’s selling environment. The Sales Toolbox is an important component of The Sales Engine℠ and serves as a tangible reminder of how content is essential to demonstrate how your company’s authority and leadership benefits customers.